NARS Advertising

Looking at advertisement images and how much they can effect the viewer, target market and message that they give across. Wanted begin to research the previous ideas behind NARS advertisement images.
I have began by collecting all the previous advertisement campaigns for Nars cosmetics, from fall 2012-2014 this gives me a wide visual on the advertisements previously created and the style that the brand usually falls between further being able to take note of the photographers, hair stylists, makeup artists and models used.

Having looked NARS add campaigns from 2012-2015 i have looked at the reoccurring MUA's Hair stylists, Stylists and Creative directors.

Photographer 
Francois Nars
A passionate photographer Nars takes all his advertisement images himself and has done since the beginning of his brands advertisements. Francois now has brought out books about his photography.

MUA's 

Diane Kendel 


Francois Nars 

James Kaliardos 

Hairstylists
Guido Palau 
Creative Consultant for Redken Guido Palau has worked for all the big fashion houses both Catwalk, Editorial and Moving Image.


Garren 
Fashions Legendary Hairstylist
Fall 2013


Didier Malige 
French Hairstylist working for all the high fashion houses.


Fashion Stylist
Karl Templer 
One of the most powerful stylists in the world, Karl Templer is also creative director of Interview Magazine.

Patti Wilson 

Stylists for many Editorial High fashion Shoots.

Creative/Art Director
Francois Nars 
Francois is further very involved with the creative direction process, doing this for the majority of his advertisement campaigns.


Fabien Baron 
One of fashion's most illustrious creative directors, Fabien Baron (with his agency Baron & Baron, founded in 1990) is the genius behind many of the industry's most iconic images. Has worked with Interview Magazine, Barney's, Vogue Italia, Harper's Bazaar, Arena Homme Plus, Vogue Paris, and others in the role of art director/creative director or editor in chief (at Arena). In addition to heading his eponymous agency, Fabien also currently is the editorial director at Interview Magazine.

I feel i have a better idea of the kind of stylist, MUA's and Hairstylists that Francois Likes to work with they all have a very large high fashion portfolio having all worked with many of the high end fashion houses in the market today. The consistency is Glamour and perfection from the way the image is taken, lighting and set design to the way the hairstylist has perfected the shiney curls of the model. Nars's advertisements are luxurious but are very clear as they still appeal to a large audience both women from there 20's to women in there 40's/50's who would be attracted to the advertisement the female authority is enticing and relatable yet still explores that high fashion glamour world such as for example a beauty brand like Chanel but for many women Chanel beauty range is aimed to a different market and seams more unreachable.

References: 
MODELS.com, (2015). Francois Nars - Makeup Artist. [online] Available at: http://models.com/people/francois-nars [Accessed 3 Feb. 2015].

Images: 
MODELS.com, (2015). Francois Nars - Makeup Artist. [online] Available at: http://models.com/people/francois-nars [Accessed 3 Feb. 2015].