I wanted to begin researching the brand ethos, values and main consumer aim. I feel this will give me a broader view of Nars cosmetics company as a whole and allow me to really understand the brand to enable me to create looks for 'future add campaigns'.
''At the heart of NARS Cosmetics is François Nars’ mission to empower women to experiment and have fun with makeup by teaching them how to enhance their natural beauty and individual characteristics. The philosophy is iconoclastic: François believes there are no rules when it comes to beauty.
From the text quotes below by Nars i have pulled key words i feel match to the brand. This instantly gives me a visual of the brand.
Mission statement-
''At the heart of NARS Cosmetics is François Nars’ mission to empower women to experiment and have fun with makeup by teaching them how to enhance their natural beauty and individual characteristics. The philosophy is iconoclastic: François believes there are no rules when it comes to beauty.
NARS has the ability to be many things to many people: a stylish accessory, a guilty pleasure, or a makeup wardrobe staple, but it’s a certain allure imparted by François Nars that makes NARS a state of mind and a lifestyle brand for the future.''
Facebook, (2015). NARS Cosmetics. [online] Available at: https://www.facebook.com/narscosmetics/info?tab=page_info [Accessed 23 Jan. 2015].
From the text quotes below by Nars i have pulled key words i feel match to the brand. This instantly gives me a visual of the brand.
Colour, Play, Balance, Sexy, Every Women, Film Inspired, Empowering, Rule breaking.
This is the main definition of NARS 'colour' they encourage the use and playful nature of using colour within makeup and yes even within an everyday look. You only have to look at there advertisement campaigns to instantly realise what a knack NARS has to mix, contrast and compliment the colours in both the makeup and composition in a way that the every day woman can relate to and aspire to be like.
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S/S 2012 Campaign |
These quotes are interesting to me they show a whole rounded view of the brand right from the aim of the brand how they want women to feel sexy in an empowering way down to the exploration of colour used within there products. There explanation of 'sexy' i think shows a lot about where the brand see's its self in the cosmetic market there not 'cheap or vulgar' but are able to represent women in a very to me feminist view of sexy ' a woman in a mans suit' as a brand there encouraging woman to experiment and be strong and confident with makeup intern creating beautiful 'sexy' but strong women, i key element within all there advertisement campaigns i can say is portrayed a strong and in there own way sexy women.
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Holiday 2010. |
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Spring 2010, Amber Valletta as Catherine Deneuve, |
Hughes, S. (2014). François Nars: 'There are many ways to be sexy'. [online] the Guardian. Available at: http://www.theguardian.com/fashion/2014/nov/13/francois-nars-makeup-artist-sexy-models [Accessed 25 Jan. 2015].
Facebook, (2015). NARS Cosmetics. [online] Available at: https://www.facebook.com/narscosmetics/info?tab=page_info [Accessed 23 Jan. 2015].
Images:
Hughes, S. (2014). François Nars: 'There are many ways to be sexy'. [online] the Guardian. Available at: http://www.theguardian.com/fashion/2014/nov/13/francois-nars-makeup-artist-sexy-models [Accessed 25 Jan. 2015].
Great job! Your blog is super helpful and well-explained. I’ve started using Moira Beauty's face primer makeup recently, and it truly makes a difference in keeping my look fresh all day. At last, keep it up and keep posting such content.
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