Product, Price Point & Stores.

Packaging 

Nars is well known for there sleek,professional, practical and most of all minimalist packaging created by Fabien Baron known as a modern design icon. I admire the simplicity of the design it looks professional and fashionable at the same time. The graphics within the Nars brand logo further emulates this feel. This packaging can make the everyday woman feel like they too are gaining a product thats professional that even they can use. 

''NARS packaging looks beautiful and feels good, all part of François’ belief that his products should be experienced on all levels. The packaging of NARS Cosmetics and NARSskin is as classic, modern, luxurious and chic as the product it houses. Created by design genius Fabien Baron, NARS Cosmetics’ sleek black soft touch casing has become a design icon, the ultimate union of aesthetics and function. Custom designed by Fabien and committed to reflect the simple, elegant, clean lines that François loves.''

Product

''full spectrum of classic and fashion colors and innovative products from which they can build their makeup wardrobe and express their individual styles. Wearable, translucent, concentrated color allows women to experiment with a full range of hues, each compressed to reach maximum density creating the rich, intense shades imagined by François.''

NARS are known for the naming of there products. Provocative names like "Orgasm," "Deep Throat," "Striptease," and "Sex Machine." In addition, some NARS product shades are named after geographic locations and films that have inspired Francois such as "Iceland," "Kalahari," and "Kuala Lumpur''.
NARS "Orgasm" blush is one of the company's best-selling products, being Best of Sephora's Best Blush for 2006, 2007 and 2008 the cult classic as they call it. They have developed an entire "Orgasm Collection," including blush, lipgloss, multiples, illuminators, and even nail polish.

''Orgasm'' collection NARS.

Above are some Cult Classic features on NARS.com website, the orgasm range is one of the top sellers for the brand along with the NARS sheer glow foundation top on many beauty blogger's lists and a must have for the spring/summer. 

The Products are known for the quality and long lasting abilities of there products. Foundations, blushers and lip shades have often featured at top must haves of the season making Nars a brand that you know you pay the money for a good quality and durable product. I have looked at the award winning products from 2014 beauty awards to give me a better idea of what the best products are.

Allure Best of Beauty 2014 

Allure best of beauty is renowned in the beauty cosmetics industry, the stamp of approval can be the difference between buying a brands product or another brands. The top picks were the Dual intensity eye shadows the intense pigments within these shadows make it a must have product to create the simplest day eye to a smokey evening look, Audacious lipstick the bright red lip shade is a classic shade from nars expressing there brands abilities to play with colour, sexiness and style, finally their Radiant cream compact, natural finish with a refillable compact makes this a staple and economical makeup bag item.

Cosmopolitan Beauty Awards 2014 

This innovative products created by Francois is a go to multi purpose stick for both eyes, cheeks, lips and body the creamy product and sheer colour blends effortlessly to create a glow on all skin tones.

Price Point

The pricing of NARS good quality products. Highest price of £60 for restorative night treatment face cream to the lowest price of a £16 lip liner pencil with an average price point of around £30. 

This is very reasonable particularly in relation to the professional quality of the products and sets the brand in the high mid and high end between mid range beauty brands and higher end brands with an average price point of £45. 
Although the price point is worth the high quality of the product it dose not have that go to attitude related to other brands such as MAC (example mainstream brand) , this is because the price is a little more upmarket for instance a MAC lipstick prices at £15.50 were as NARS at £20-£24 this is an example of how the average women wouldn't pop and get a top up of her favourite shade of a £24 lipstick unlike MAC that is a lot more affordable for a similarly related product. 
This is however unlike there foundations the famous and blogger raved about sheer glow from NARS is £31 in relation to a MAC or Lancome foundation that range between £21-£30 a similar price range here indicated that for the quality you are getting a better quality professional product from NARS. 
NARS is a higher end brand although the price point is variable and more expensive than most cosmetic brands the quality of both the product and packaging is a taste of luxury therefore i feel that your getting the most from your money. 

Stores

NARS has many stores across the globe in USA, UK,Turkey, Switzerland, Sweden,Spain,Russia, Puerto Rico, Italy, Iran, France & Czech republic. Both stand alone boutiques and in department stores in the UK you can find NARS in John Lewis, House of Fraser, Fenwick and Harrods. Nars is also part of Space.NK. apothecary boutiques.

The images below are from a new boutique opened in San Francisco in March 2015. Retail space is stark white with black accent similar to NARS packaging, The cash wrap is a lacquered red, recalling the iconic Jungle Red Nail Lacquer. Dark wood accents and full length mirrors make the space sleek and modern. Much like the simplicity of the packaging and logo this is mirror into the layer out and decor of the stores. This makes the woman shopping in Nars to feel like there shopping somewhere expensive, the clean sleek and minimalistic feel to the stores instantly creates the aesthetic of elegance and professional aspects when you walk in.

References:

Wikipedia, (2015). NARS Cosmetics. [online] Available at: http://en.wikipedia.org/wiki/NARS_Cosmetics [Accessed 29 Jan. 2015].

Baron-baron.com, (2015). Baron & Baron, Inc.. [online] Available at: http://www.baron-baron.com/flash/2/master.html [Accessed 29 Jan. 2015].

Aviatorbytag.com, (2015). Viewpoint - The NARS Philosophy | Issue 09 | Journal | Aviator - Boutique hotel by TAG. [online] Available at: https://www.aviatorbytag.com/journal/issue-09_nars-special-edition/viewpoint_the-nars-philosophy [Accessed 29 Jan. 2015].

Uk.spacenk.com, (2015). Space.NK.apothecary London ǀ Leading Luxury Beauty Boutique. [online] Available at: http://uk.spacenk.com/women/ [Accessed 29 Jan. 2015].
Wetoldtwofriends.com, (2015). NARS opens new flagship boutique in San Francisco | We Told Two FriendsWe Told Two Friends. [online] Available at: http://www.wetoldtwofriends.com/?post_type=wttf_post&p=2508 [Accessed 29 Jan. 2015].

Anon, (2015). 1st ed. [ebook] 2013. Available at: http://www.shiseidogroup.com/ir/library/annual/pdf/2013/anu00001.pdf [Accessed 29 Jan. 2015].

Sephora, (2015). Allure Best of Beauty 2014 | Sephora. [online] Available at: http://www.sephora.com/allure-best-of-beauty [Accessed 29 Apr. 2015].
http://www.cosmopolitan.co.uk/beauty-hair/news/a29295/cosmo-beauty-awards-2014-winners/

Images: 

Overton, M. (2015). Melissa S. Overton. [online] Melissasisonoverton.com. Available at: http://www.melissasisonoverton.com/gallery_nars.html [Accessed 29 Jan. 2015].

Narscosmetics.com, (2015). NARS Orgasm Collection Essentials. [online] Available at: http://www.narscosmetics.com/USA/orgasm-collection-essentials [Accessed 29 Jan. 2015].