Creative Directors look at the makeup collections and design the texture, packaging,colour ranges, holiday collections and create the looks for the catwalks. They are inspired by current happenings in politics, economics and the world around them. They have to constantly been looking to the catwalk and designers trend forecasting what looks will be popular and watering these down for the collections in the makeup stores for collection we buy.
Peter Philips one of the big creative directors of the industry working with Chanel and now the creative director of Dior he inspired many looks that are being re done and inspiring creatives in the industry today.
Economic desperation has never hit beauty sales, biggest sellers through these times are lipsticks and nail varnishes. Industry still waiting for the dip, its yet to come!
Pat McGrath the mother of Makeup artists and creative director for many of fashion weeks designer looks. Her passion, creativity and engagement to produce a designer vision is whats pushed her to the top of her game.
Trends Spring Summer 2015
I have added images of my favorite looks from these catwalk trends.
Hyper Real Beauty
Natural, Minimal, Real
-Marc Jacobs
-Lavin
-Valentino
-Ci Valli
-Isabel Marrant
-Stella McCartney
Alternative Cat Eyeliner
-Fendi
-Celine 'Quick Gesture'
-Givenchy 'Look angry' Bleached Brows
-Prada
-Maxmara
-Dior
Perfect Smoke
-Gucci
-Tom ford
-Giles 'inverted smokey'
-Chanel
-Dian Von Furstenberg
-McQueen 'very powerful,allows you to see the beauty of every girl'
Purple Gaze
-Vera Wang
-Derek Lam
Texturize Me
-Stella McCartney
-Giambattista Valli Hair by Orlando Pitta
-Topshop Unique by Anthony Turner
References:
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