About
NARS cosmetics was founded by Makeup Artist and Photography Francois Nars, the cosmetic and skin care line began with 12 lipsticks in Barney's New York, having been working within the Fashion industry as a Makeup Artist his aim was to use makeup to explore the depths of the individual having worked with Photographers such as Steve Meisel he became frustrated with the lack of Makeup Product out there. In 1996 Francois began Photographing the advertisements himself.
The Brand becoming well known for their provocative naming of the products such as 'Orgasm','Strip Tease' and 'Sex Machine' to name a few the blusher 'Orgasm' being the companies best selling product.
NARS now sells a wide range of cosmetic products, Skin care range, Nail Varnishes, Makeup Brushes and candles all sold in a sleek professional black and logo packaging.
MUA's Working with NARS
Val Garland is often seen working for NARS backstage at many Fashion Week shows including most recently the Erdem SS15 being the lead artist.
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‘I think we’re both willing to break the rules,’
'François Nars of his hero Guy Bourdin Iconic French photographer and inspiration for Nars’s ad campaign for the new Gifting Collection For Holiday 2013 (left). It’s bold, audacious and strictly for women who want to be noticed. Of the glimmering lip glosses metallic eyeshadows, beautiful blushers and decadent nail lacquers, we couldn’t resist the naughtily named One Night Stand Cheek Palette (above). Six shades that bring the spirit of Bourdin to life with every swipe.'
-http://www.dailymail.co.uk/home/you/article-2473166/Beauty-buzz-This-week-s-tricks-treats.html#ixzz3PDRdN5yW
The companies most recent Ad SS15 features Actress Tilda Swinton Photographed by Francois Nars. I am instantly draw to these images each image has a story and depth to it compared to most beauty brands advertisements. Nars pushes the boundaries often casting out of the box beauties for there artistic ad campaigns.
NARS challenges the boundaries in Makeup blurring the lines between fashion, art, photography, makeup brands themselfs and beauty conventions. Having just recently announced designer Christopher Kane will be collaborating with the company creating a collection launching May 2015.
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