I wanted to explore key trends from the s/s15 catwalks that i felt matched my brand NARS i chose the two below as a starting point i feel that they mirror the minimilistic element of Nars as a Brand the pop of colour within the cut out paper floral prints is symbolic of Nars association with colour portraying a fun,playful side. I feel the feminine sports trend is also relavent to the brand it explores the ethos that Nars is a lifestyle brand its practical but stylish much like this sports trend.
Cut Paper: Matisse-inspired flat colour and simple, modernist shapes have a paper cutout feel that lends itself perfectly to oversized florals, minimalist graphic palms and abstract patterns. Combinations of black and white with minimal colour pops offer a sophisticated graphic approach.
.jpeg)
Giulietta s/s15 & Adeam s/s 15
Feminine Sports- Graphic sportswear continues to influence the catwalks with active stripes, boxed type and oversized varsity typography on feminine silhouettes, bringing elegance to sports styling for next summer.
Topshop Unique s/s15 & Lacoste s/s15
Alexander Wang Spring/Summer 2015 Ready to Wear Collection.
I have chosen Alexander Wangs s/s 15 collection having identified that i wanted a collection that depicted Colour, Graphic shapes, simplicity,practicality and sex appeal i feel this collection has it all. From the graphic patterns to the minimalistic styles and use of colour from black and white with a pop of primary colour to the clever use of colour in pattern to add depth further using feminine styles and shapes within the clothes such as the structure of the skirts or flow to the dresses added the femininity and sex appeal.
Alexander Wang's interview for stylist magazine he talked about his collection athletic street vibe, alexander himself always wearing sneakers he wanted to bring this into the collection but in a more romantic way. He was influenced by Madame Gres a haute couture fashion house in the 20th century she was known for her structural pleating detailed dresses she was known to be a true sculpture of fabric he takes this inspiration this is visible within the structure of the collection but further in the pattern details the fading and development of the patterns as shown in the images below.
Alexander Wang-
'Everyone in fashion knows Madame Gres referance and understands it but how you can really take it and re interpret it into your own language its something you need to build to be able to go back an reference its great timing for me to bring these references (Madame Gres) into the collection.'
Further throughout the interview the hair, makeup and staging team talk about the futuristic athletics vibes Alexander wanted speed to be portrayed such as the sleek back hair pony styles.
Alexander Wang's collection is innovative, futuristic and romantic he explores old with the new in a captivating way from the clothing to the accessorise and shoes. This i feel fits with NARS as Francois further it inspired by the old but constantly creating new and exciting products and ad campaigns.
Makeup
I began looking at makeup trends from paris, milan, NewYork and London s/s15 fashion weeks on WGSN i picked the two looks i felt expressed the NARS ethos.
Graphic Liner-Bold eyeliner curves under the eye or in unexpected areas, such as above the crease line for a graphic look. Wing-tips and bright colours, including white and bright blue, stand out against flawless bases. The look is paired with thick, perfectly groomed brows.
I feel these graphic liner looks created express the playful, experimentative and rule breaking colourful ethos of NARS teamed with the natural brows and clean flawless base can be associated to the every day woman.
Fendi s/s15 & Maxamara s/s15
Ellie Sab s/s15 By Tom Pecheux & Rothko Painting
“Once again, the focus is all on the eyes. We drew inspiration for this blue/green eye from a Rothko painting.”
-Tom Pecheux
http://arabia.style.com/beauty/backstage-confidential/fashion-shows-beauty-review-elie-saab-paris-fashion-week-fall-2014-rtw/
I chose this trend as i feel NARS is all about enhancing women's natural beauty while having fun this luminous summer glow is all about letting the natural skin show through and adding a an extra sparkle the look is ver sleek something associated with the brand.
Versace s/s15 & Lavin s/s15 By Pat McGrath
Hair
Long hair falls over the shoulders in soft waves with straight partings or sweeps over from a deep-side parting for a faux-fringe look. Hair shines with a healthy glow and looks glamorous in a sleek texture.
Nars is all about being sexy and embracing natural beauty is a fun way i feel these soft waves express this.
Emilio Pucci s/s15 By Orlando Pitta & Tom Ford s/s15 By Sam McKnight
Classic buns and ponytails were updated with interesting shapes to create eyecatching sculptural shapes. Ponytails were folded in half and heavily gelled for a Samurai warrior look, while twisted knots created a fun and playful look in rows of four that ran down from the top to the back of the head.
I have chosen this playful up do trend as again it has the playful experimentative feel to the style the structural element within the ponytails conveys a sleek glam feel.
Giles s/s15 By Sacha Mascolo-Tarbuck & Carolina Herrera s/s15
Alexander Wang s/s15 & …...
NailsTimeless Red-On the s/s15 catwalks red nails were seeing a lot ranging from classic reds in Olympia Le Tan to coral reds in Bora Aksu.
I have chosen this as its sexy, classic and timeless. NARS loves its pop of colour and a tone like red shows the sexy feminine side.
References:
WGSN Fashion Trend Forecasting and Analysis, (2015). Login - WGSN Fashion Trend Forecasting and Analysis. [online] Available at: http://www.wgsn.com/home/ [Accessed 1 Feb. 2015].
Vogue, (2015). spring summer 2015 ready to wear. [online] Available at: http://www.vogue.co.uk/fashion/spring-summer-2015/ready-to-wear/alexander-wang [Accessed 30 Jan. 2015].
style.com, (2015). Alexander Wang Spring 2015 Ready-to-Wear - Collection - Gallery - Style.com. [online] Available at: http://www.style.com/slideshows/fashion-shows/spring-2015-ready-to-wear/alexander-wang/collection/6 [Accessed 1 Feb. 2015].
fourframe, (2014). Giulietta SS15 Fashion Show, New York. [online] Available at: http://www.fourframe.co/giulietta-ss15/ [Accessed 3 Feb. 2015].
Vogue.com, (2014). Madame Grès - Search - Vogue. [online] Available at: http://www.vogue.com/?s=Madame+Grès [Accessed 1 Jan. 2015].
Thefashionhistorian.com, (2011). The Fashion Historian: Madame Grès. [online] Available at: http://www.thefashionhistorian.com/2011/08/madame-gres.html [Accessed 29 Jan. 2015].
Anon, (2015). [video] Available at: https://www.youtube.com/watch?v=rLYfZCX7RSY [Accessed 1 Jan. 2015].
Style.com/Arabia, P. (2014). Paris Fashion Week Fall 2014 RTW - Elie Saab | Style.com/Arabia. [online] Arabia.style.com. Available at: http://arabia.style.com/beauty/backstage-confidential/fashion-shows-beauty-review-elie-saab-paris-fashion-week-fall-2014-rtw/ [Accessed 4 Feb. 2015].
Vogue UK, (2015). Spring/Summer 2015: Backstage Beauty. [online] Available at: http://www.vogue.co.uk/beauty/2014/09/08/spring-summer-2015-hair-beauty-backstage-photos/gallery/1245607 [Accessed 3 Feb. 2015].
Fashionisers.com, (2014). Spring/ Summer 2015 Nail Trends | Fashionisers. [online] Available at: http://www.fashionisers.com/trends/spring-summer-2015-nail-trends/ [Accessed 4 Feb. 2015].
Images:
Seen.co, (2015). Browse 128 photos, videos and tweets about coming soon, #model #clothing #woma at Mercedes-Benz Fashion Week SS15 Day 4 (#nyfw, #nyfw2014, #mbfw, #nyfwss15), on Seen. [online] Available at: http://seen.co/event/mercedes-benz-fashion-week-ss15-day-4--2014-301/highlight/134415 [Accessed 2 Feb. 2015].
Style.com, (2015). [online] Available at: http://www.style.com/fashion-shows/spring-2015-ready-to-wear/topshop-unique [Accessed 3 Feb. 2015].
Vogue UK, (2015). Spring/Summer 2015: Backstage Beauty. [online] Available at: http://www.vogue.co.uk/beauty/2014/09/08/spring-summer-2015-hair-beauty-backstage-photos/gallery/1245607 [Accessed 3 Feb. 2015].
Fashionisers.com, (2014). Spring/ Summer 2015 Nail Trends | Fashionisers. [online] Available at: http://www.fashionisers.com/trends/spring-summer-2015-nail-trends/ [Accessed 3 Feb. 2015].
