Project Evaluation.

On reflection of this project 'Beauty and the Brand' i have been able to explore in depth the beauty and fashion industry, what makes a successful advertisement campaign using a brand in my case 'NARS' and how to portray the brand through an image in both makeup artistry and hair design through my research of Spring Summer 15 trends, the brands ethos aims for the consumer and finally developing my own technical skills to the high standers of the beauty world.

I felt that my initial research into NARS as a brand it to the 5 P's (Product; Packaging: Presentation and Promotion and Price Point.) and awareness of the Spring Summer trend reports has driven my design process. I feel that my abilities within beauty makeup and hair have improved through repetition and practice.  I have focused throughout this project on the level of my technical skills within both my practice shoots and my final images constantly being analytic of how i can improve and develop these.

I am pleased with my final set of images as a collection for NARS, i have enjoyed a different outlook on the design process than previously explored within character creation, a key point was understand NARS inside out and from here i was able to apply my own creative development from the basis of the ideologies formed by Francois Nars. I have been aware of the brand throughout this process and i feel that this shows within my final advertisement images.

I was most pleased with my Nails advertisement final shoot, this came through practice and re shooting having moved a long way from the start of the design process i quickly learnt and discovered new ideas this is why i feel this shoot was the most successful i had a clear idea what worked and what i wanted from the final images.

I further enjoyed the Spring/Summer15 shoot it was fun, playful and colorful a key element i look to when designing and a mutual passion of Francois Nars as well i was able to play with color from the start basing the look on a background i had a strong visual of how i wanted the advertisement to look. This is something i found created strong final images having a in depth and strong visual of how the final images should look before shooting was a key point of success.

Fall 2013- evening look

I found that the evening advertisement look was my least favorite look from the five final images. I felt that this was the look I found the ideas didn't come as naturally to me, I feel this is because NARS has already created such an iconic evening image (Fall 2013) that I found myself unknowingly referencing this image rather than creating original ideas. I thought that the makeup and hair was successful but I feel the overall composition, styling and lighting could be improved and re worked if I were to re shoot this again I would be a lot more creative with the shoot expressing the artistic side of NARS using the monochromatic ideas but in an interesting way such as variation of texture using satin in the styling on a gloss red background.

I feel throughout this project my technical abilities have strengthened, I have been able to understand the beauty industry in depth and finally feel confident with my organisational skills that I was able to produce and work on five different shoot at one time all to a high standard.