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Project Evaluation.

On reflection of this project 'Beauty and the Brand' i have been able to explore in depth the beauty and fashion industry, what makes a successful advertisement campaign using a brand in my case 'NARS' and how to portray the brand through an image in both makeup artistry and hair design through my research of Spring Summer 15 trends, the brands ethos aims for the consumer and finally developing my own technical skills to the high standers of the beauty world.

I felt that my initial research into NARS as a brand it to the 5 P's (Product; Packaging: Presentation and Promotion and Price Point.) and awareness of the Spring Summer trend reports has driven my design process. I feel that my abilities within beauty makeup and hair have improved through repetition and practice.  I have focused throughout this project on the level of my technical skills within both my practice shoots and my final images constantly being analytic of how i can improve and develop these.

I am pleased with my final set of images as a collection for NARS, i have enjoyed a different outlook on the design process than previously explored within character creation, a key point was understand NARS inside out and from here i was able to apply my own creative development from the basis of the ideologies formed by Francois Nars. I have been aware of the brand throughout this process and i feel that this shows within my final advertisement images.

I was most pleased with my Nails advertisement final shoot, this came through practice and re shooting having moved a long way from the start of the design process i quickly learnt and discovered new ideas this is why i feel this shoot was the most successful i had a clear idea what worked and what i wanted from the final images.

I further enjoyed the Spring/Summer15 shoot it was fun, playful and colorful a key element i look to when designing and a mutual passion of Francois Nars as well i was able to play with color from the start basing the look on a background i had a strong visual of how i wanted the advertisement to look. This is something i found created strong final images having a in depth and strong visual of how the final images should look before shooting was a key point of success.

Fall 2013- evening look

I found that the evening advertisement look was my least favorite look from the five final images. I felt that this was the look I found the ideas didn't come as naturally to me, I feel this is because NARS has already created such an iconic evening image (Fall 2013) that I found myself unknowingly referencing this image rather than creating original ideas. I thought that the makeup and hair was successful but I feel the overall composition, styling and lighting could be improved and re worked if I were to re shoot this again I would be a lot more creative with the shoot expressing the artistic side of NARS using the monochromatic ideas but in an interesting way such as variation of texture using satin in the styling on a gloss red background.

I feel throughout this project my technical abilities have strengthened, I have been able to understand the beauty industry in depth and finally feel confident with my organisational skills that I was able to produce and work on five different shoot at one time all to a high standard.

Brand Evaluation.

What attracted me to the brand NARS was the clear creativity and the strong versatility in looks that the brand portrays through their advertisement images which vary from a clean minimal look to strong performance style compositions. The main attraction for me was the recent advertisement campaign featuring Tilda Swinton which displayed individual creativity that is often over looked by other beauty brands. NARS is a brand created for professional use. The founder Francois Nars wanted to create a brand that could empower women to experiment and have fun with makeup creating a line that was practical, professional and a life style brand for the future.

The product packaging is simplistic yet luxurious. NARS believes that every woman that buys their products should have a true experience of NARS as a brand right from the box, to the compact or lipstick packaging. NARS packaging is a chic, modern, and classic. The semi matte texture of the packaging is there to be experienced by the consumer giving them a taste of luxury just as much as the product itself. The true purpose and quality of the products is known for its long lasting, highly pigmented and high standard quality cosmetic range.

NARS price points vary from the highest price of £60 for restorative night treatment face cream to the lowest price of a £16 lip liner pencil with an average price point of around £30. This is very reasonable within the cosmetic industry particularly in relation to the professional quality of the products and sets the brand in the mid to high point between low range beauty brands and higher end brands with an average price point of £45.

The promotional campaigns by NARS have been revolutionary as Francois the creative director and founder has always challenged and pushed the beauty industries notions of beauty. Being the first beauty brand to feature black models within their commercial advertisements, Francois is always looking to push the conventions of what society sees as beautiful. This in turn has created a brand with a huge consumer audience ranging from younger teenage girls right through to women in their 70’s allowing women of all ages and nationalities to feel empowered by makeup.

I was inspired by the vast and growing originality and unique feel of the brand. Its ability to relate to every women giving each a luxurious experience I found hard to portray within my final five advertisement images. The brand has so many faces; creative, simplistic, minimalist, playful, experimentative, chic that understanding how to approach each campaign needed to be well researched. I  began by exploring my own creative ideas and incorporated these into the Spring/Summer 15 trend reports. From here I then looked back to the brand and further looked at how I could encompass their ethos within my creative outlook. Along the process I found that I was so drawn to the brand creatively that I naturally understood and was able to portray their ideologies within my own creative outlook. I consequently feel that that the images i have created demonstrate my own ideas but fit the brand as a whole.

5 Final Advertisement Look's NARS

These are my 5 final look's for advertisements for the brand NARS. The makeup and hair in these final photographs have been developed from in depth research into the brand itself surrounding spring/summer 15 trends keeping all looks current for not only the customer of NARS a modern, colourful, confident, sexual and natural woman but for makeup, hair and nail trends that will be present in S/S15 campaigns within beauty industry. I feel the final campaign images are suited to NARS as Francois said he wanted to achieve 'mission to empower women to experiment and have fun with makeup by teaching them how to enhance their natural beauty and individual characteristics' I feel all of my final images are in keeping with this, they are look that empower the neutral beauty of every day women.

DAY  

HIGH SUMMER 

SPRING/SUMMER 15  

EVENING

NAILS (OTHER)